Is Influencer Marketing still a trend?

October 7, 2019Insights, Trends

For several years now, influencers have been a source of great fascination and their presence on social networks has become indispensable. Daniel Wellington, a watch company that owes its explosive popularity to Instagram, is still making a buzz. But what is the key to success in transforming a logo into a “Love Brand” through influential … Read More

What exactly is a Community Manager?

September 18, 2019Insights

With regards to the ever-growing number of new professions centered around the web, it is easy to lose track of them all. However, with the rise of social media networks, one profession, in particular, has established itself in recent years: the Community Manager. But, what exactly is a Community Manager? And what are the basic … Read More

Remote working, moving towards a new way of life?

September 3, 2019Trends

The concept of “remote work ” is increasingly being used in current debates. Access to a more flexible way of working is very present among employees who desire the ability to work from a distance. Thanks to digitalization, it is now possible to access information at any time without any restrictions on equipment. This means … Read More

What exactly is a digital agency?

June 17, 2019Insights

With the emergence of new digital tools, traditional communication agencies have had to adapt and review their strategy to meet their clients’ evolving expectations. The result: 80% of communication is now digital. Thus, in order to enhance their visibility, brands must now reinvent themselves. That is why more and more companies are calling on new … Read More