Orange
Orange is a French telecommunications company. At the end of 2019, it had nearly 266 million customers worldwide, figures up from those posted in 2018. In 2020, the company is the leader or second operator in 75% of the European countries where it is established and in 83% of countries in Africa and the Middle East.
Context
On October 14, 2021, our client Orange organized a round table at the Cité des sciences et de l’industrie: “Digital, inclusion or exclusion?”
Assignment
Build a communication strategy on Twitter before, during and after the event + relay the round table live on the Twitter account @ODSForum.
The debate, hosted by journalist Ruth Elkrief, included among its guests Stéphane Richard, Chairman and CEO of Orange, Edouard Lecerf, Deputy CEO of the BVA Group, Jean Bassères, CEO of Pôle Emploi, Laurent Bigorgne, Director of the Montaigne Institute, Céline Braconnier, Director of Science Po Saint-Germain-en-Laye, Alain Roumilhac, President of ManpowerGroup France, and others.
NB: all results are organic, no advertising implemented.
Impact
- 75 tweets published (including 63 on November 14)
- +1,112 subscribers
- 802.7K impressions
- 7,169 interactions (RT, likes, answers)
- 248 mentions
- The hashtag of the event in TT on Twitter FR all day long