Renault Electric
As part of its growth in the electric vehicle segment, the Renault Group has trusted us for its international communication on social networks. Since 2012, the company has offered a complete range of electric cars and is today the number 1 brand in Europe in terms of sales of zero-emission vehicles. The brand was thus able to position itself as a leader in the electric vehicle industry, differentiate itself from the competition and educate the general public about non-thermal vehicles.
Context
The Renault Group is a French multinational automobile manufacturer founded in 1899. Since 2012, the company has launched a complete range of electric vehicles and is today the number 1 brand in Europe in terms of electric vehicle sales. The brand wants to position itself as a pioneer and leader in the electric vehicle industry, differentiate itself from the competition and educate the general public about EVs.
Assignment
- Definition of the editorial line of the brand’s international Facebook and Twitter accounts
- Creation of a graphic charter for each network in line with the brand image
- Editing the publication calendar and creating assets
- Animation and moderation of accounts
- Monthly Activity Report and Industry Monitoring / New Trends
Impact
Better communication on social media, with differentiation in topics, tone, assets displayed on Facebook vs Twitter. A significant increase in organic engagement and number of people reached across both channels. Federation of a community of electric vehicle enthusiasts and the values inherent to the Renault brand.