Terraillon
Terraillon has decided to trust Open2Digital with the management of its social networks and influencer relations. Through a rich and varied editorial, but also with influencer relationships with internationally renowned pastry chefs such as Christophe MICHALAK (for the Express Your Chef range), our digital communication strategy has diversified and enriched the brand's statements thanks to quality brand content.
Context
Founded in 1908 and exporting to more than 80 countries across 5 continents, Terraillon is one of the European leaders in the personal scales and kitchen scales markets. The company sells more than 3 million devices worldwide each year. Since 2013, the brand has been creating smart and connected wellness products which, through the “Wellness Coach” mobile application, offer users real benefits for a healthier life.
Assignment
- Definition of the communication strategy on Facebook and Instagram
- Création graphique (Brand Content)
- Animation and moderation of the page
- Sector monitoring / new trends
- Competitions
- Managing partnerships with influencers
- Support during press and general public events (Facebook live / Instagram Stories)
- Facebook ADS / Instagram Ads Management
- Monthly activity report
Impact
Solid growth in the acquisition of new fans/followers/subscribers and a positive e-reputation with few unsubscriptions. A stronger presence on social media, with a wide variety of topics (health, well-being, cooking, food, etc.) and assets displayed on Facebook and Instagram. A significant increase in organic engagement and number of people reached across both channels. Uniting a community around brand values.