While some advertisers insist on paying for big names, more and more well-known advertisers are opting for the agility and expertise of small communication agencies (structures with less than 50 employees). The digital agency market is very fragmented and competition can be fierce, both in terms of expertise and communication strategy – including community management, … Read More
What exactly is SEO?
3.3 million: this is the number of times people search for information on Google every day. Almost 90% of Internet users who consult data online are limited to the first page and more specifically, the first five results. Given the millions of websites, brands and companies on the web, standing out is not easy. If … Read More
Is Influencer Marketing still a trend?
For several years now, influencers have been a source of great fascination and their presence on social networks has become indispensable. Daniel Wellington, a watch company that owes its explosive popularity to Instagram, is still making a buzz. But what is the key to success in transforming a logo into a “Love Brand” through influential … Read More
What exactly is a Community Manager?
With regards to the ever-growing number of new professions centered around the web, it is easy to lose track of them all. However, with the rise of social media networks, one profession, in particular, has established itself in recent years: the Community Manager. But, what exactly is a Community Manager? And what are the basic … Read More
What exactly is a digital agency?
With the emergence of new digital tools, traditional communication agencies have had to adapt and review their strategy to meet their clients’ evolving expectations. The result: 80% of communication is now digital. Thus, in order to enhance their visibility, brands must now reinvent themselves. That is why more and more companies are calling on new … Read More