SEO & SEA referencing
Optimizing your site for search engines is essential in a good web strategy. Open2Digital supports you in natural referencing (or SEO for search engine optimization) in order to improve the position (ranking) in Google search results, or others. Conversely, paid referencing (or SEA for search engine advertising) includes all advertising on search engines, they concern so-called “paid” referencing.
Benefit from an advanced semantic strategy
By capitalizing on the content of your site, you will be able to initiate a web strategy and lay the foundations of a solid semantic cocoon. The content of your site must be used as the basis of your natural referencing to increase traffic while improving your position on search engines thanks to a relevant keyword strategy.
SEM = SEA + SEO + SMO, what?
Behind this formula worthy of Albert EINSTEIN lies the alpha and omega of a good online strategy. Indeed, SEM (for Search Engine Marketing) integrates the 3 aspects of digital marketing; namely, SEO (natural referencing), SEA (paid referencing) and the essential SMO (Social Media Optimization) – governing content strategies and advertising investments on social networks such as Facebook, Instagram, Twitter, LinkedIn or YouTube.
