Digital Communication Strategy
We combine our two passions: digital communication and international business. We propose a different digital communication strategy by social network, by country and by objectives, taking into account existing resources.
An organized and sequenced digital communication strategy
The aim is to propose different digital communication strategies by social network, by country and by objective.
- Editorial line
- Graphic charter
- Customer contacts
- Annual Budget – Social Ads
- Creation – Taking charge of social accounts
Our Vision in Digital Communication Strategy
- Define priority targets and audiences
- Choose strategic communication axes and translate them into objectives and strong ideas in an appropriate semantic field – popularization of expert content and creation of quality content
- Design a methodology and tools to establish effective and differentiated communication with different targets (editorial line, graphic charter, SMART report, etc.)
- Propose an organization of communication and smooth circulation of information in crisis and non-crisis situations (editorial calendar, event coverage, live tweeting, newsjacking, etc.)
- Propose and have validated by COPIL a program of actions with the HQ: action – communication axis – means – public concerned – priority level – project leader – costs (specific sheet per action if applicable)
- Define the monitoring and evaluation indicators to be implemented and evaluate them monthly during physical or telephone meetings to then define the recommendations and corrective actions.
