Ajinomoto
Ajinomoto, the leader in Japanese prepared meals, has chosen Open2Digital as part of its expansion on social networks in France and the rest of its European markets. Ajinomoto stands out thanks to a real brand story telling with “umami” and well-being through healthy eating as its cornerstone.
Context
Ajinomoto, the leader in frozen ready meals in Japan, is setting up in France with the firm aim of democratizing its gyozas and other local flavors so that everyone can cook Japanese food at home. Our work in popularizing Japanese culinary codes and providing support at trade fairs such as Japan Expo has enabled the brand to emerge as a strong player in Asian cuisine.
Assignment
- Definition of the communication strategy on Facebook and Instagram
- Création graphique (Brand Content)
- Animation and moderation of the page
- Sector monitoring / new trends
- Competitions
- Managing partnerships with influencers
- Support during press and general public events (Facebook live / Instagram Stories)
- Facebook ADS / Instagram Ads Management
- Monthly activity report
Impact
A significant increase in organic growth and number of people reached (reach and impressions) on both channels (Facebook and Instagram). Federation of a community of enthusiasts of Asian cuisine and Japanese values. A positive e-reputation with few negative comments and little or no unsubscriptions. A stronger presence on social media, with a wide variety of topics (culture, well-being, recipes, food, etc.).