{"id":13693,"date":"2019-06-17T13:52:34","date_gmt":"2019-06-17T11:52:34","guid":{"rendered":"https:\/\/open2digital.com\/une-agence-digitale-cest-quoi-exactement\/"},"modified":"2019-06-18T14:17:16","modified_gmt":"2019-06-18T12:17:16","slug":"what-exactly-is-a-digital-agency","status":"publish","type":"post","link":"https:\/\/open2digital.com\/en\/what-exactly-is-a-digital-agency\/","title":{"rendered":"What exactly is a digital agency?"},"content":{"rendered":"<p>With the emergence of new digital tools, traditional communication agencies have had to adapt and review their strategy to meet their clients&#8217; evolving expectations. The result: 80% of communication is now digital. Thus, in order to enhance their visibility, brands must now reinvent themselves. That is why more and more companies are calling on new players: digital agencies.<\/p>\n<p>The term &#8220;digital agency&#8221; is not the only one referenced in the field of web communication. \u201cWeb agency\u201d is also frequently used, along with:<\/p>\n<ul>\n<li>Digital comm agency and digital communication agency<\/li>\n<li>360\u00b0 Agency (web &amp; print)<\/li>\n<li>Web Agency, digital web agency, web development agency<\/li>\n<li>Social media agency (agencies specialized in social networks such as Instagram, Facebook, Twitter etc.)<\/li>\n<\/ul>\n<p><strong>A single partner, a global strategy<\/strong><br \/>\nThe assets of a digital agency are countless. One major benefit of these agencies is that they combine all the resources of the digital world to support clients in their online communication strategy.<\/p>\n<p>The creation of digital content is always at the core of this communication. Indeed, the different services of a digital agency can vary and depend on its size and skills. They may offer the following services:<\/p>\n<ul>\n<li>website creation<\/li>\n<li>creation and management of accounts on social networks (Community Management)<\/li>\n<li>development of mobile applications<\/li>\n<li>organic SEO referencing<\/li>\n<li>display and SEA\/SEO advertising<\/li>\n<li>influencer marketing<\/li>\n<li>visual identity and graphic design<\/li>\n<li>videos and motion design, photos, etc.<\/li>\n<li>Technical audits and website positioning audits<\/li>\n<\/ul>\n<p>Due to the fact that digital tools are evolving at high speed, some digital agencies subcontract specialty firms to offer high value-added services. Such projects require expertise in development, interface design or SEO.<\/p>\n<p>Because digital agencies are experts in the various communication and promotion tools of the Internet, it is recommended that brands partner with them to establish a strong strategy on the web. In addition, they know how to precisely meet client expectations, needs and objectives while respecting a defined budget. This is the best way to achieve optimal Internet communication in the short, medium or long term.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the emergence of new digital tools, traditional communication agencies have had to adapt and review their strategy to meet their clients&#8217; evolving expectations. The result: 80% of communication is now digital. Thus, in order to enhance their visibility, brands must now reinvent themselves. That is why more and more companies are calling on new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[103],"tags":[106,110],"class_list":["post-13693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-digital-agency","tag-digital-agency-paris"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/posts\/13693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/comments?post=13693"}],"version-history":[{"count":3,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/posts\/13693\/revisions"}],"predecessor-version":[{"id":13696,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/posts\/13693\/revisions\/13696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/media\/13666"}],"wp:attachment":[{"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/media?parent=13693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/categories?post=13693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open2digital.com\/en\/wp-json\/wp\/v2\/tags?post=13693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}