{"id":13470,"date":"2023-12-01T07:38:21","date_gmt":"2023-12-01T06:38:21","guid":{"rendered":"https:\/\/open2digital.com\/creative-agency\/"},"modified":"2026-06-25T17:56:08","modified_gmt":"2026-06-25T15:56:08","slug":"agence-digitale-2","status":"publish","type":"page","link":"https:\/\/open2digital.com\/en\/","title":{"rendered":"Digital Agency"},"content":{"rendered":"
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We are Open<\/span>.<\/span><\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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We are a Paris-based digital communication agency specializing in community management, digital brand content, social media advertising, and influencer relations across Europe and internationally. We help you achieve your awareness and growth goals through innovative and personalized digital strategies.<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Our Manifesto<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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The human is the only algorithm that matters. The digital world has become dehumanized. We fight against vanity metrics to get back to the essentials: stories that inspire action.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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You don\u2019t \u201cpost\u201d just for the sake of posting: you build content systems that serve your brand and your results.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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In-house experts, native teams, clean execution: no bullshit, just performance. AI is a catalyst, not a substitute.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Our compass remains the same: ethics and utility. And our culture boils down to two words: benevolent high standards.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our solutions<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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To optimise
\nyour social media strategy<\/h2>\n<\/div>\n<\/div><\/div>\n\n
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Develop
\nyour international networks<\/h2>\n<\/div>\n<\/div><\/div>\n\n
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Create
\ncontent for your social media<\/h2>\n<\/div>\n<\/div><\/div>\n\n
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Improve
\nyour advertising performance<\/h2>\n<\/div>\n<\/div><\/div>\n\n
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Establish
\ninfluencer partnerships<\/h2>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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They trusted us<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
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<\/span><\/div>\n<\/div><\/div><\/div><\/div>4<\/span><\/span>5<\/span><\/span>
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Want to know more?<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Let's talk about it<\/a><\/div>\n<\/div>\n\n
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Our references<\/h2><\/div><\/div>\n<\/div>\n\n
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All our projects<\/a><\/div>\n<\/div>\n<\/div>\n\n
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Lebara<\/h2>\n
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\n 3<\/span>
Networks<\/span>\n <\/div>\n
\n 4<\/span>
Years<\/span>\n <\/div>\n
\n +20K<\/span>
Subscribers<\/span>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Alphabet<\/h2>\n
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\n 3<\/span>
Networks<\/span>\n <\/div>\n
\n 4<\/span>
Years<\/span>\n <\/div>\n
\n +20K<\/span>
Subscribers<\/span>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Terraillon<\/h2>\n
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\n 3<\/span>
Networks<\/span>\n <\/div>\n
\n 4<\/span>
Years<\/span>\n <\/div>\n
\n +20K<\/span>
Subscribers<\/span>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Cycles Gitane<\/h2>\n
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\n 3<\/span>
Networks<\/span>\n <\/div>\n
\n 4<\/span>
Years<\/span>\n <\/div>\n
\n +20K<\/span>
Subscribers<\/span>\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\n +120.<\/span><\/span><\/p>\n

Brands supported since 2018<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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8.<\/span><\/span><\/p>\n

Countries and native teams<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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+2.4M.<\/span><\/span><\/p>\n

Cumulative monthly reach<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n

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94%.<\/span><\/span><\/p>\n

Renewing clients<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Our areas of expertise<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Influencer Marketing & UGC<\/h2><\/div><\/div>\n\n

Activate the right audiences through the right voices to get people talking about your brand\u2014but not just any voices. Sourcing, management of international campaigns, and UGC rights for your media campaigns. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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GEO - Generative Engine Optimization<\/h2><\/div><\/div>\n\n

Ensure that ChatGPT, Perplexity, and Gemini cite your brand in their responses. Audit, AI-friendly content, and entity authority to thrive in the era of conversational search. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Market Intelligence<\/h2><\/div><\/div>\n\n

The numbers that matter and the angles that change your decisions. Studies, benchmarks, and trends analyzed by our experts to guide your strategic decisions. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Social Media Management<\/h2><\/div><\/div>\n\n

Your social media channels are not a shop window; they are your direct line to customer relationships. Strategy, editorial animation and community management on LinkedIn, Instagram, TikTok, YouTube and beyond. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Paid Social<\/h2><\/div><\/div>\n\n

Paid social is not measured in clicks, but in revenue. Meta, TikTok, LinkedIn, and YouTube campaigns driven by a single obsession: tangible sales performance. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Creative Production<\/h2><\/div><\/div>\n\n

On feeds, you have 1.7 seconds to make an impression. TCL\u2014our in-house studio\u2014produces content designed for scrolling, not adapted as an afterthought. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Personal Branding<\/h2><\/div><\/div>\n\n

Your brand will be purchased from you. Your voice as a leader\u2014never. Editorial direction, senior ghostwriting, and video production for CEOs and experts seeking a strategic presence. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The Studio \u2014 Your Content Factory <\/h2><\/div><\/div>\n\n

The in-house creative studio that transforms strategy into content that gets noticed. Video, motion graphics, photography, and editorial design, delivered at a steady pace with consistent quality. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Do you have any questions?<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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As a brand, how can you increase awareness? <\/h3><\/div><\/div>\n\n

Brand awareness is no longer built through simple advertising repetition. It is built through presence: an editorial presence on the social networks where your audience is found; a presence in conversations driven by influencers and UGC; and a presence in the responses of generative search engines (such as ChatGPT and Perplexity), which now shape an increasing share of purchasing decisions. An effective brand awareness strategy combines these three levers, measured and managed together. This is the approach Open2Digital employs for international brands such as Saint-Gobain, Terraillon, and Amazfit. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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Do I absolutely have to run ads?<\/h3><\/div><\/div>\n\n

No, but without paid social, your growth will depend exclusively on organic reach\u2014and that is declining year after year on virtually every platform. Paid social is not a luxury; it has become a prerequisite for reaching an audience. The real question isn't \"Should we run ads?\" but rather \"How can we invest intelligently to generate measurable revenue?\" Open2Digital manages monthly budgets ranging from \u20ac5,000 to several hundred thousand euros, with a single-minded focus: real ROI, not vanity metrics. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How can I measure the real impact of my communication? <\/h3><\/div><\/div>\n\n

Three levels of measurement are required: media performance (reach, qualified engagement, completed views), commercial performance (tracked conversions, promo codes, UTMs, post-cookie incremental attribution), and brand lift (aided awareness, consideration, purchase intent) via self-reported surveys. Without these three intersecting levels, you are measuring only part of the picture. Open2Digital builds a measurement framework for each client that is tailored to their sector, purchasing cycle, and level of analytical maturity. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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How can I increase my sales using digital channels? <\/h3><\/div><\/div>\n\n

Digital sales do not depend on a single lever. They depend on the coherence between five blocks: clear positioning, an editorial presence that creates preference, paid social campaigns that capture intention, creative production that converts within 1.7 seconds of attention, and measurement that loops performance towards the following adjustments. Open2Digital integrates these five components under unified coordination across France, EMEA, the United States, and China, thereby eliminating inconsistencies and accelerating time-to-revenue. <\/p>\n<\/div><\/div>\n<\/div>\n\n

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