Terraillon trusts Open2Digital to manage its social networks and influencer relationships. Through rich and varied editorial work, combined with influencer relationships with internationally renowned pastry chefs like Christophe MICHALAK (for the range Express Your Chef), our digital communication strategy has diversified and enriched Terraillon’s brand voice.
Founded in 1908 and currently exporting to more than 80 countries on five continents, Terraillon is a European leader in the scales and culinary scales markets. The company sells more than 3 million devices worldwide each year. Since 2013, the brand has produced intelligent and connected wellness devices that, through the “Wellness Coach” mobile app, offer users real life benefits that help them live a healthier life.
Definition of the communication strategy for Facebook and Instagram
Creation of graphics (Brand Content)
Publication of content
Moderation of comments and messages
Monitoring of trends and competition
Games and contests
Managing partnerships with influencers
Support at events for the press or public (Facebook Live/Instagram Stories)
Management of Facebook/Instagram Ads
Monthly activity reports
Solid growth in the acquisition of new fans/followers/subscribers and a positive online reputation with few unscribers. A stronger presence on social media, with a wide variety of topics (health, wellness, cooking, food, etc.) covered on Facebook and Instagram. A significant increase in organic engagement and reach on both platforms. An online community built on the values of the brand.